So, You Don’t Want to Go to Church Anymore by Jake Colsen

This is probably the book that has impacted me the most so far this year. The book is "So, You Don’t Want to Go to Church Anymore" by Jake Colsen (Wayne Jacobsen/Dave Coleman). Here are some important points directly from the book:

I’m not talking about what you’re doing. Are you filled with the love of Jesus like you were the first day you believed in him?

It’s about life-God’s real life filling your own. He moves in so that you will no longer entertain any doubts about his reality. It is freedom. It is joy and peace no matter what happens. This is the kind of life that he came to share with everyone who will give up trying to control their own lives and embrace his agenda.

Just be real with Father and resist the urges to crawl back into your shell and silently endure lifelessness. Ask him to forgive you for substituting anything for the power of his love and invite him to show you how your diligent efforts at good works for him may be obscuring his love for you. Let God do the rest. He will draw you to himself.

We’re not changed by the promises we make to God, but by the promises he makes to us. When we make commitments that we can live up to only for a brief period, our guilt multiplies when we fail. Upset that God doesn’t do more to help us, we usually end up medicating our guilt with something like drugs, alcohol, food, shopping or anything else that dulls the pain or it creeps out of us through anger or lust.

We sin to fill up broken places, to try to fight for what we think is best for us, or by reacting to our guilt and shame. Once you discover how much he loves you, all that changes. As you grow in trusting him, you will find yourself increasingly free from sin.

Don’t use our conversations to try to change others. Until they are looking for the same things you are, people will not understand.

Real body life isn’t built on accountability. It’s built on love. We’re to encourage each other in the journey without trying to conform people to the standard we think they need.

When you can trust his love in each moment, you’ll really know how to live free. Just keep coming to him and watch what he will do. He’s the Father who knows you better than you know yourself and even loves you more than you love yourself. Ask him to help you see how much he loves you. That will make all the difference.

Simply let God connect you with those brothers and sisters he wants you to walk with for now. Think less about ‘starting’ something than just learning to share your life in God with others on a similar journey.

When we’re looking to the future, we’re not listening to Father. Anything we do to try and guarantee stability on our own terms will actually rob us of the freedom to simply follow him today. We’ll resort to our own wisdom instead of following his. The greatest freedom God can give you is to trust his ability to take care of you each day.

Instead of trying to build a house church, learn to love each other and share each other’s journey. Who is he asking you to walk alongside right now and how can you encourage them?

No church model will produce God’s life in you. It works the other way around. Our life in God, shared together, expresses itself as the church.

The freedom to be honest and the freedom to struggle are key to a real friendship.
Honestly, there’s not one thing you can do to make him love you any more today; and there’s not one thing you can do to make him love you any less either. He just loves you.

Simple Church

What Is Simple Church? from Expectation Media on Vimeo.

Notes from The System Seminar 2009 continued

In continuation of the first installment, here are Ken McCarthy's remaining six points...

7) Market Selection is everything

Try to play in a rich playground. You need accessible buyers to whom you can offer something unique. By playing in a rich playground you will stand out, be able to repeat sales, and move customers up to premium sales. Also, you will experience word of mouth referrals, and be able to focus on an endless loop, never-enough product.

8) Sell to a hungry market

The late Gary Halbert wisely observed that even more than the best hamburger, the lowest price, and the best location, a hungry crowd was the most important factor in selling hamburgers.

While it may be possible to get a stuffed person to buy one more burger, it is almost impossible to keep a famished person away from that same burger. Offer your product or service to people who really want it.

9) How to start a business

Find the market first. Product development comes second. The process is to get intimate with that marketplace and really understanding it. Next, you need to identify a point of entry to that market, and then launch a desired product or service into that market. The word picture that Ken used was that instead of driving down the road (marketplace) simply walk along the road. Potholes you find along the road are gaps in the market. When you find a pothole in the road (or marketplace), remedy it.

10) A sale is a fragile thing

Ken recommends following the AIDA formula.

A = attention. You get that with good headline.

I = interest. Know what your potential buyer wants.

D = desire. Make them prove that they want it by putting a small obstacle in the way. Create honest scarcity.

A = action. Show what action you want them to take, and ask them to take that action.

Some other things to remember about the sale:

Nothing happens without a deadline. An example of this is the birth of a baby. If people could delay babies being born, there might not be a civilization today.

Also, the real sale begins after the initial sale. You need to service people properly. Being satisfied
with a single sale is not pathway to a successful business.

11) Find your song and sing it

Whether it be rock, opera, jazz or hip-hop, earn a place in the customer's mind with your unique song and constantly reinforce it. Ken's song is that he was the first one to host an Internet marketing seminar.

12) How a business really grows

There are three main phases to growing a business:

Phase 1 is the wandering in the wilderness phase. This is when you are stumbling around in search of that oasis – your idea. People will think you are a bit crazy during this phase, that's just the way it is.

Phase 2 is the ramp up to critical mass. It is messy and crazy and you are working 18 hour days implementing your unique idea.

Phase 3 is the process of removing yourself from the mechanics of the business. Finally. This is when you want to automate and outsource.

So, there you have them, the 12 things Ken wanted to communicate if this were his last presentation on direct marketing.

I hope you found these as useful as I did/do.

~Barak

PS If you'd like more of this kind of quality information check out Ken's System Secrets book. System Secrets is a collection of lessons from Ken's popular Pre-System seminar series. It covers topics like:

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what to sell on the Internet...
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the eight fundamental principles of The System...
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